Who are the users in Porter?

To start, a user refers to an individual Gmail account: aleja@portermetrics.com and juan@portermetrics.com would be two different emails.

So, as you add more users, you're actually adding emails.

Why do users matter?

TL;DR: you can add users that have access to the accounts and the connectors that you don't.

Let's say you sign up for a Teams plan by signing in with your email address, john@yourcompany.com, which should be a Google email, you can go to your Google Data Studio account and create reports with our connectors.

But it turns out that in your company, you have access to the Facebook Ads account that you associated with your profile, and the Instagram business account belongs to someone else in your company.

Without users, this person—I'll call her Karen—would need to buy another Porter plan so she can use our Instagram Insights connector for Google Data Studio; it's a different email.

However, your Teams plan lets you add unlimited users, so you can add her (and her email) to your paid account so she can automate Instagram reports on Data Studio by using your plan.

In total, this company would connect two accounts: a Facebook Ads account and an Instagram Business account, even though they belong to different email addresses. You have an unlimited number of spots to fill with other accounts and users.

This way, you can make the most out of the accounts available in your Porter plan by letting anyone in your organization connect to your Porter license.