3 ways to fix LinkedIn Ads discrepancies on Looker Studio

strategies for resolving discrepancies in LinkedIn ads data within Looker Studio.

Understanding “LindedIn ads” Connector

The "Linkedin Ads Connector”  from Porter Metrics is a tool designed to analyze Linkedin Ads data. With  over 300 data fields, it covers audience demographics, engagement metrics, ad performance and more.

Remember:
It has separate “API tables”; you can’t combine all the metrics among them.

Check out our Linkedin ads field list

Disconnection, deauthorization, or missing permissions 

Issues such as disconnection, deauthorization, or missing permissions are common occurrences. Additionally, the connector might disconnect from the data source, requiring a reconnection.

Follow this tutorial for reconnection:

https://help.portermetrics.com/en/articles/152-how-to-re-connect-facebook-on-google-looker-studio-reportS

Follow this tutorial for re-authorization:
https://app.supademo.com/demo/cSiZgJSmx4QLd60sMETAi

If the data you're visualizing it's not the same as your company data, make sure the account you connected to is the same as the one you want to visualize.



Important note: If the password of the business account was recently changed or permissions were removed your reports will be affected and you won't be able to visualize the data.
Remember to always double check your role status!


Combination error

Currently, all social media platforms have limitations regarding personal data, due to the privacy policies being enforced. Therefore, in order to view data such as role, city, gender, age, industry with impressions or reach, LinkedIn will only provide it to us when it occurs within their network.

This applies especifically for conversion information, the API wont let you breakdown a lead´s age, gender, country

For breakdown by country, we can see the following combinations: Clicks by country, impressions by country, reach by country.

Missing Data


A not so common error is when your report is missing data. This can happen because Linkedin did not collect data for a period of time or it didn't send the information through the  API to our connector. So if you create a time series graph with reach and see that you have data holes, you know that your report is having a missing data issue.

In this case you will have to report this to us and request a backfill
https://app.supademo.com/demo/cltq9hzw5029dvnjwgs9m0413


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