Porter is two products. You can buy either one on its own, or both together.
Reporting pulls your marketing data into Looker Studio, Google Sheets, Power BI, or an AI chat, so you can build dashboards and analyze performance. It's billed per connected account and doesn't require an AI subscription — it works on its own.
Automation lets an AI execute tasks directly in your ad and social platforms — creating a campaign, uploading a creative, scheduling a post. It's billed per credit, and it runs inside the AI tool you already pay for: Claude, ChatGPT, Gemini, n8n, or any MCP-compatible client.
Reading and analyzing your accounts is Reporting. Executing actions in your platforms is Automation. Most teams start with just one of the two, not both.
If you'd rather work in a traditional dashboard than through a chat, Automation isn't the right fit — Reporting still is. Porter covers ads, SEO, and social media; PR and sales workflows aren't covered today.