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Tutorials & learning resources

All Porter tutorials organized by category: AI integrations, connector guides, Looker Studio how-tos, and reporting best practices.

All Porter tutorials live at portermetrics.com/en/tutorial. This article organizes them by category with direct links.

AI integrations (Claude & ChatGPT)

Connect your marketing data to AI tools and get instant answers, reports, and analysis in plain English.

  • How to connect Porter to Claude (MCP) — add the Porter connector in Claude Desktop or claude.ai

  • Full Claude MCP setup guide — complete step-by-step with screenshots

  • Facebook Public Data to ChatGPT

  • Facebook Insights to ChatGPT

  • TikTok Insights to ChatGPT

  • Google Analytics 4 to ChatGPT

  • Amazon Seller to ChatGPT

  • Pinterest Ads to ChatGPT

  • Reddit Ads to ChatGPT

  • Google DV360 to ChatGPT

  • Apple Ads to ChatGPT

  • Instagram Public Data to ChatGPT

  • Google Sheets to ChatGPT

Looker Studio connector guides

Step-by-step guides for connecting each platform to Looker Studio and building your first report.

  • Facebook Ads to Looker Studio — campaign, ad set, and creative metrics

  • Google Ads to Looker Studio — search, display, YouTube, and shopping

  • TikTok Ads to Looker Studio — spend, conversions, and video performance

  • Facebook Insights to Looker Studio — page reach, reactions, and audience data

  • Facebook Public Data to Looker Studio

  • LinkedIn Pages to Looker Studio — company page analytics and follower data

  • Instagram Public Data to Looker Studio

  • Shopify to Looker Studio — orders, revenue, and customer data

  • HubSpot to Looker Studio — contacts, deals, and pipeline reports

  • Mailchimp to Looker Studio — campaign stats and audience growth

  • Google Business Profile to Looker Studio — local impressions, reviews, and calls

Report types & use cases

  • PPC dashboard — paid media performance across channels

  • Social Media report — combine organic social metrics in one view

  • Cross-channel report — blend Meta, Google, and GA4 in one dashboard

  • Marketing funnel dashboard — from impressions to revenue

  • Ad pacing report — track spend vs. budget in real time

  • Content performance — organic content across channels

  • Best marketing report examples

Looker Studio how-tos

  • How to create charts — bar, line, scorecard, and table charts

  • Pivot tables in Looker Studio

  • Data blending — combine multiple sources in one chart

  • Filters and date controls

  • Custom date range comparisons — this week vs. last week, MoM, YoY

  • Make reports load faster — use extract connectors for slow reports

  • Transform null values to zero — fix empty cells in calculated fields

Video tutorials

Prefer watching over reading? Subscribe to the Porter YouTube channel for step-by-step video walkthroughs: youtube.com/@porter.metrics

Fields reference

Looking for the exact metrics and dimensions each connector exposes? The full fields reference with field names, types, and descriptions is at portermetrics.com/en/connectors/fields/

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