Tutorials & learning resources

All Porter tutorials live at portermetrics.com/en/tutorial. This article organizes them by category with direct links.

AI integrations (Claude & ChatGPT)

Connect your marketing data to AI tools and get instant answers, reports, and analysis in plain English.

• How to connect Porter to Claude (MCP) — add the Porter connector in Claude Desktop or claude.ai

• Full Claude MCP setup guide — complete step-by-step with screenshots

• Facebook Public Data to ChatGPT

• Facebook Insights to ChatGPT

• TikTok Insights to ChatGPT

• Google Analytics 4 to ChatGPT

• Amazon Seller to ChatGPT

• Pinterest Ads to ChatGPT

• Reddit Ads to ChatGPT

• Google DV360 to ChatGPT

• Apple Ads to ChatGPT

• Instagram Public Data to ChatGPT

• Google Sheets to ChatGPT

Looker Studio connector guides

Step-by-step guides for connecting each platform to Looker Studio and building your first report.

• Facebook Ads to Looker Studio — campaign, ad set, and creative metrics

• Google Ads to Looker Studio — search, display, YouTube, and shopping

• TikTok Ads to Looker Studio — spend, conversions, and video performance

• Facebook Insights to Looker Studio — page reach, reactions, and audience data

• Facebook Public Data to Looker Studio

• LinkedIn Pages to Looker Studio — company page analytics and follower data

• Instagram Public Data to Looker Studio

• Shopify to Looker Studio — orders, revenue, and customer data

• HubSpot to Looker Studio — contacts, deals, and pipeline reports

• Mailchimp to Looker Studio — campaign stats and audience growth

• Google Business Profile to Looker Studio — local impressions, reviews, and calls

Report types & use cases

• PPC dashboard — paid media performance across channels

• Social Media report — combine organic social metrics in one view

• Cross-channel report — blend Meta, Google, and GA4 in one dashboard

• Marketing funnel dashboard — from impressions to revenue

• Ad pacing report — track spend vs. budget in real time

• Content performance — organic content across channels

• Best marketing report examples

Looker Studio how-tos

• How to create charts — bar, line, scorecard, and table charts

• Pivot tables in Looker Studio

• Data blending — combine multiple sources in one chart

• Filters and date controls

• Custom date range comparisons — this week vs. last week, MoM, YoY

• Make reports load faster — use extract connectors for slow reports

• Transform null values to zero — fix empty cells in calculated fields

Video tutorials

Prefer watching over reading? Subscribe to the Porter YouTube channel for step-by-step video walkthroughs: youtube.com/@porter.metrics

Fields reference

Looking for the exact metrics and dimensions each connector exposes? The full fields reference with field names, types, and descriptions is at portermetrics.com/en/connectors/fields/